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According to sources betting big on the online grocery space, Amazon india has announced the launch of Amazon Fresh store on Amazon.in for select pin-codes in Bengaluru starting August 23. Reportedly the Amazon Fresh store will serve a complete grocery experience with 2-hour delivery slots powered by Prime Now from 6 AM to midnight on Amazon.in. Hence with this service, Amazon will be directly taking on Big Basket.
Furthermore Amazon has said in a statement that Amazon Fresh will offer users their complete grocery requirements across selection of over 5000 fruits and vegetables, dairy, meat, ice-creams, and dry grocery like staples, packaged food, personal care and home care. Perhaps these deliveries are powered by Amazon’s Prime Now service, which was earlier available only on the separate Prime Now app, which was earlier launched in delhi, mumbai and hyderabad. Further the Prime Now app, will continue to serve customers in delhi/NCR, mumbai, Bengaluru and hyderabad.
Moreover through the Amazon Fresh store on Amazon.in, Prime members will get exclusive access to the 2-hour delivery slots for Rs 49. Apparently all customers get convenient 2-hour delivery slots from 6 AM to midnight with free delivery for orders above Rs 600 and orders below Rs 600 will be charged a delivery fee of Rs 29.