New Delhi sources added that the Centre for Science and Environment, a research and advocacy organization, has urged tennis ace Sania Mirza to publicly disassociate from a poultry advertisement, saying it has been declared misleading by the Advertisement Standards Council of India or ASCI. The Centre for Science and Environment (CSE) said in a statement that the Centre for Science and Environment welcomes the recent decision of ASCI to declare the advertisement featuring Sania Mirza "misleading" by facts, exaggeration and ambiguity.
Meanwhile the advocacy group had previously also urged Sania Mirza to dissociate herself from the advertisement. Amit Khurana, senior program manager, food safety and toxins, CSE said "We had written to Ms Mirza earlier apprising her about the malpractice of antibiotic misuse in poultry sector and the libelous nature of the advertisement".
Further
the advertisement "falsely" claimed the poultry sector is not
"misusing" antibiotics. It also "misused and
misrepresented" the results of a 2014 CSE study on antibiotic residues in
chicken, Centre for Science and Environment said. “ASCI said by mentioning the
CSE study results, the advertisement contravened the code on truthful and
honest representation and to withdraw or modify the advertisement by May 23”.
