Indiaherald Group of Publishers P LIMITED

X
close save
crop image
x
TM
Fri, Feb 22, 2019 | Last Updated 1:39 am IST

Menu &Sections

Search

Myntra is set to open 100 offline Stores

Myntra is set to open 100 offline Stores
Myntra is set to open 100 offline Stores
http://apherald-nkywabj.stackpathdns.com/images/appleiconAPH72x72.png apherald.com

As per latest report Flipkart owned Myntra has achieved reasonable success in promoting private fashion labels on its site and the offline foray is an extension of this attempt to promote the private labels while keeping the main thrust on the online model. Meanwhile this news comes on the heels on Myntra debuting a new format of fashion retail store in Bengaluru called Roadster Go for the second store of its private label Roadster, which has a 30 second self-checkout facility.



Accordingly the first offline store was opened in Bengaluru in March last year. Ananth Narayanan, CEO, Myntra-Jabong said "The first Roadster store was all about consumer engagement, so we wanted to increase the amount of time that a customer spends interacting with a brand. Meanwhile with this store, we wanted to use technology and make it intuitive for customers and make the customer journey inside a store much easier”.

Myntra is set to open 100 offline Stores

Furthermore the offline model tries to rope in the section of the fashion buying population that is not very comfortable making such purchases online and wish to go through the physical ‘look and feel’ process before they make the purchase. Presently Myntra believes it is keeping an eye on the profitability aspect as well and claims its private labels business is already profitable.

Myntra is set to open 100 offline Stores

Myntra is set to open 100 offline Stores
5/ 5 - (1 votes)
Add To Favourite
More from author
TN Govt plans to introduce Board Exams for Class 5 & 8
Guntur District farmer committed suicide, doubts raised
UK no longer preferred market for Indian investment due to Brexit factor
Pakistan Cricketers portrait removed from HPCA
DMK Congress deal soon!
What's the problem for DMDK?
India receives support from Israel!
Public shocked after tremors in Delhi!
APTA achieved India Book of record by making longest bamboo chicken in India
Budget of Rs 3,116 crore for 2019-20 unveiled by TTD
Chennai Metro Rail to install WiFi facilities at all stations
Saudi Arabia-India plans to set up a ''Strategic Partnership Council'
Donald Trump planning to meet North Korean Leader Kim Jong-Un again
Is Nagarjuna making his Political entry?
Why Rahul Gandhi made a surprise visit to AP Bhawan?
Panther seen in parking area of Korum Mall in Thane
Why KCRs Cabinet has no Women in his Party?
25 lakhs be given to family of CRPF Jawan by Kerala Govt
Surya Kiran Aircraft crashed in Bengaluru during rehearsal
BJP making desperate attempts to woo its allies
Gold prices skyrocket!
Saudi comes to Pak support!
Mastermind of Pulwama attack dead!
Kamal's takes a dig at Stalin!
YS Jagan needs to be reminded charity begins at home
Ex-PM highlights rural indebtedness, urban chaos
PMK will support AIADMK- BJP front in Tamilnadu in general elections
French researchers found 5.8 million Indane customer records
Will Sania Mirza be removed as brand ambassador of Telangana ?
Freedom we have is very expensive due to CRPF Employees
Why India raised Pulwama attack issue at Munich Conference?
RBI found large divergence in the books of Yes Bank
Tamilisai welcomes Kamal speech!
Kiran Bedi Vs Narayanasamy intensifies!
Kaduvetti Guru's mother against Anbumani!
4 soldiers die in a fight!
About the author

Bharath has been the knowledge focal point for the world, As Darvin evolution formula End is the Start ... Bharath again will be the Knowledge Focal Point to the whole world. Want to hold the lamp and shine light on the path of greatness for our country Bharath.