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Wed, Nov 14, 2018 | Last Updated 12:17 pm IST

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Reliance's next plan is from online to offline retail platform

Reliance's next plan is from online to offline retail platform
Reliance's next plan is from online to offline retail platform
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As per report Reliance Industries (RIL) Chairman and Managing Director Mukesh D. Ambani on Thursday said the company saw its biggest growth opportunity "in creating a hybrid, online to offline new commerce platform". Ambani, who was addressing the shareholders at the company's 41st Annual General Meeting (AGM) here, said the new platform will be created through integration of its offline retail arm and online technology platform.



Accordingly Ambani said at the AGM "We shall create this by integrating and synergizing the power of Reliance Retail's physical marketplace with the fabulous strengths of Jio's digital infrastructure and services." As per report the platform will bring together the 35 crore customer base of Reliance Retail stores, 21.5 crore Jio connectivity users and a targeted 5 crore Jio "GIGA-HOMES" and the "3 crore small merchants and shop-keepers all over India who provide the last mile physical market connectivity".

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Ambani said "Hence, we will integrate the physical and digital marketplaces in a uniquely collaborative Bharat-India Jodo enterprise”. He added "We see merchants and small shop owners as critical customer interaction and fulfillment points, who will share a mutually beneficial win-win relationship with us." Moreover he added the company will also facilitate availability of financing to small shopkeepers and merchants to improve their capital efficiency, "so that they can become competitive and grow their businesses".

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Reliance's next plan is from online to offline retail platform
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